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  • Writer's pictureSimpli Scaled

3 Reasons Why Your Landing Page Sucks

Updated: May 4, 2022

A landing page is one of the most essential pieces of the conversion puzzle, and not having a conversion-optimized landing page is a surefire way to ensure that your adspend is going to waste.

Have you noticed that your store is getting a lot of traffic? Have you noticed that the majority of those visitors just pop in and leave? Why do you think that’s happening?

The days of a simple product page with a short description are over, generating 7 and 8 figures with eCommerce is going to take a little more finesse.

Building a highly effective and converting landing page is an essential part of really scaling past the 5 figure mark. A highly effective and efficient landing page is an asset that every business needs in their arsenal, to ensure that every visitor that lands are a potential customer.

Every word on your landing page should encourage visitors to purchase, as well as put to rest any concerns, worries, or disbelief they may have.

In this article, we will go over 3 things why your landing page may suck, and how you can fix these issues and ensure you’re not leaving any money on the table.

1. Popups upon visit

Popups have their place and time, and when used effectively they can generally boost the conversion rate by a few percent.

However, when implemented incorrectly they can do the complete opposite, and can actually lower or completely kill your conversion rate.

Offering a discount in return for personal information such as an email for future retargeting is not something new, it's a tactic that has been used and abused by ecom businesses time and time again.

The issue arises when offers like these are implemented at the wrong part of the customer journey. To make sure that you take advantage of this technique, timing is everything.

Make sure that upon reaching your landing page visitors are uninterrupted, and everything flows smoothly. Popups are a surefire way to distract a visitor from the main goal which is the purchase.

Implement the popup with your discount offer upon exit. There are apps and software that you can implement on your site to track the progression of your visitor, and when they are hovering off the screen, potentially to close the tab, the popup is presented to the visitor in efforts of getting them back before they go.

2. Too Much Going On

When it comes to online sales, less is always more. Having a very complex landing page is a guaranteed way to get your visitor distracted, and scatter their focus.

They’re there because you took them there, and now your job is to make sure that after they get there, they do only what you want them to do, which is to convert.

Simplicity is where the money is, having a clean and minimalist landing page can ensure that the focus is exactly where you want it to be.

Make sure the colors are cohesive across the whole page, and that the call to action button stands out.

You can also include a headline and/or video clearly demonstrating the value proposition for the page and product.

3. Having Navigation and Links Present

On most normal websites, having a navigation bar is essential to show customers and visitors all the options available to them. However, things are a little different when it comes to conversion-optimized landing pages. Navigation links on landing pages are often worse than they are good, guiding people to other pages on your site instead of focusing on the offer you are trying to put in front of them.

The best thing to do is to take off all links and menu navigation items that may take the visitor anywhere other than the landing page, you can do this through your host’s settings or by some very simple custom CSS coding.

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