How To Rank High Using SEO
Updated: May 4, 2022
Ranking high enough for potential viewers to come across your content can be hard, but also simple. Keeping in mind that there are more than 3.5 billion searches a day on Google alone means you'll have to play by their rules.
One of the best techniques to optimize your content is improving your search engine optimization (SEO) efforts.
In the world today, companies are constantly looking for a way to analyze their SEO efforts in order to stay ahead of the competition. Most marketers use SEO tools to refine certain content and enhance content ratings on Google. Making simple alterations to your website content is a great way to start and improve the probability of getting more organic traffic.
This blog will cover different ways to produce better SEO in today’s world and rank higher on google. We will go in-depth on these topics to ensure you find the one that works for your business the best.
Use a Software That Collaborates With Google Analytics.
Understanding and being able to track Google Analytics is essential, especially in today’s world with everything being on google. Google Analytics is a very useful tool to understand your website. Analytics can help you make more intelligent data-based decisions and the metrics provided will show you how you are ranking and give you insights into your customers.
Using Google Analytics to better target your customers will also prove to be highly effective. You’ll be able to accurately learn about your customers’ interests, and who your visitors include.
Some important metrics you should learn about and learn to analyze are as follows:
What browsers visitors are using
Google Analytics is able to give useful data about which browsers customers are using to reach your e-commerce website. This allows you to enhance their experience by focusing the web design of your page based on the most used browsers.
What devices people are using to reach your site
Just like how you can track which browsers people are using, you can also track which device they're on. You can see if they're on a tablet, phone, or laptop. Understanding these metrics can help you create content specific to the most used screen size that people have.
Referral traffic
Analytics also provides you with data about where your visitors are coming from. This could be either from google searches, Facebook ads, or even youtube videos. Knowing these numbers can help you understand which stream of advertisement will be the most effective and where your resources should go to provide the most benefits.
Identifying Poor Performing Pages and Alter Them To Include Content People Want
Among many effective content marketers, there is always one thing in common, they can deliver engaging content to readers. Successful content marketers are able to follow trends and conversions in order to brainstorm and produce content. This means that they are bound to have to re-visit some low-performing content occasionally.
When deciding what content needs to be changed and what is not performing well, you must look at content that contains the following:
The low number of shares on social media
Minimal backlinks
Old pages
Low word count content
Low organic search traffic
Once you're able to identify low-performing pages after scanning them using these key elements, you'll need to analyze what is going good with that page, and what is going bad in order to move forward.
For example, if your content has low word counts, try making them longer and more captivating, this will make viewers more interested in it. Essentially, you must find the strong elements of your content, then transfer them over to new content, and remove the traces of poor content that occurred in past content creation.
A great tool to decide what topic ideas will be the best is to use a mind map. For visual people, this helps a lot. It presents all of your topic ideas and can assist in simplifying topics from large ideas into smaller ones.
Expand On Your Backlink Portfolio
Although the tips above are extremely useful, you may not make it onto the front page of google. A significant part of SEO deals with backlinks and whether you can generate them from high-authority sites.
Backlink diversity primarily comes from two sources.
The type of backlink: Generally, the backlinks will be a dofollow or a nofollow. A dofollow carries more weight.
A site where the backlink originates: when you're promoting your content and for example targeting publishers to run a story, the site that links back to your website's content is a source of a backlink.
A diverse backlink portfolio shows Google that your site is an authentic source and that you are able to generate links in natural ways instead of using spam tactics.
Use Eye-Catching Header Tags To Target Google Featured Snippets
Throughout your content development, you will want to be mindful of the structure of your page’s content. Each page should have content organized logically and easy to follow.
Include the most important information at the top, and work your way down. Studies show that 80% of readers will spend most of their time at the top of the page. Put your important content here.
Google doesn't necessarily index content solely on what's at the top of the page, they do it based on the whole page. These means don't allocate everything important to the top of the page, just the most important.
Another great way to keep your content on the front page is to add jump links to the top of your page. This doesn't only make it more interesting for the user, but it also allows you to use header tags in more creative ways to go after google featured snippets.
Optimize Your Images
Usually, image optimization is overlooked by many marketers in terms of boosting their SEO. When it is done properly, however, it can drive a great deal of traffic to your website.
When it comes to adding images, there are tons of benefits to using virtual content, some of these include:
Helps break up a wall of text
Aligns with google’s future goal of visual searching
Gives better content to your content
Allow readers to see a visual of what they are reading
Similar to written content, visual content can also create a better SEO. Image optimization assists your website's visibility as well as ranking you higher on google image search.
Although, when using images, there are some key aspects you must keep in mind.
Organize your images: When images are ordered poorly, your webpage can end up being slow and rank badly.
Optimize your alt text: Don't overthink your writing. Simply describe what the image shows
Alt texts are very important and they are a few key things to remember when creating them.
Be descriptive: The text should describe the image in as much detail as possible. Add about how it retailer to the content and provide specific details regarding the image in particular.
Be distinctive: Don’t use your content keywords as the alt tag for every image. Instead, use the alt text as a way to describe the contents of the image and how it relates to the written content.
Make it relevant: Just like the keywords you use, the alt text should be used sparingly. That means that you should specifically use alt tags to explain the image and its relation to the content. Don’t get carried away.
Make a Mobile-Friendly Site
New studies have shown that over 60% of Google searches come from mobile devices nowadays. This is important to marketers. Knowing this information you have to ensure that your website is optimized for mobile users. If you do this, not only will you find more success with mobile users, Google will also reward you for this.
Similar to making your website desktop optimized, you'll want to focus on developing mobile SEO. In today's world, you can research and compare mobile and desktop keywords separately.
Using specific SEO tools can help you discover insights into mobile analytics as well. This ultimately helps you decide which content you will direct toward each specific audience.
When creating a mobile-optimized content page you should consider the following:
Creating concise content that can bridge the gap between big screens and small ones.
Place the most engaging material towards the front of the page as it will load quicker.
Target readers with mobile-optimized keywords
The tips highlighted in this blog will not only make your page appeal to readers better but also boost you to the front page of google.
Using these techniques will greatly increase the organic traffic that your website will receive as well along with this, making your website better and more appealing than ever.